If you had been walking down the 1700 aisle at The New York Toy Fair in February of 1997 you might have noticed a flip-flop clad guy from Chicago who’d invented an innovative, tangle-free toy parachute. He threw his parachute guy into the air over 100 times an hour to demonstrate how effective it was. Not only did he get a terrible case of parachute elbow but he sold a cargo plane full of them and launched his company, Aeromax.
Mark Levine’s Aeromax has become one of the most successful specialty toy companies around. They still sell thousands of parachute guys but they’ve diversified into a company that inspires play through imagination with high-quality, theme-oriented, “let’s pretend” costumes, inflatable racecars and space shuttles and amazing astronaut helmets that link kids with mission control.